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TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the company revealed that it presently contains over 1 bn content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This development aligns with a rise in content created by AI, driven by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a label for substandard, bulk-generated content that is often illogical or dreamlike.

“We know from our community that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to give people the option to increase or decrease of that, according to their own preferences,” said a company executive.

Scale of AI Content

The service announced that there are now 1.3bn videos on its service tagged as artificially created. Collectively, more than 100 mn media items are added to the platform each day, making AI-generated material a limited portion of its complete catalog.

Customizing Your Feed

Viewers will be in a position to reduce or increase the level of AI content they watch by opening the content preference option in the application and choosing AI-made media. Additional categories that currently be modified under the filter cover current affairs, style, cosmetics, and choreography.

Content Labeling and Policies

The platform’s policies mandate content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.

In addition, the service will from now on apply an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This step is intended to help prevent users from attempting to evade the disclosure requirement.

AI Literacy Programs

The company is additionally launching a $2 million educational fund for experts and groups to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups specializing in training programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, during discussion over proposals to cut jobs for numerous content moderators in Britain. The company is expected to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.

A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most harmful content prior to it is viewed by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its AI tools.

“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”